Popular Designer outlet Flannels, who recently announced an imminent store opening at INTU Metrocentre, arrived in style this week – opening its doors to Sunderland for the first time with an exclusive champagne-fuelled preview party, ahead of its official opening.

VIP guests, models and a host of local dignitaries attended the opening of the cutting edge store on Fawcett Street.

Guests were each given a golden envelope on arrival, with one lucky winner finding inside a ticket for a VIP personal shopping experience and £1,000 gift card to spend in the store.

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Models walked the floor showcasing the latest looks from designers including Versace Collection, Jimmy Choo, PS Paul Smith, Hugo Boss and Giuseppe Zanotti.

Jenna Triscott, Flannels Marketing Manager said: “This is a really exciting moment for Flannels – we are thrilled to be opening in the heart of Sunderland. We hope the local community enjoys what Flannels has to offer. The positive and welcoming vibe from guests tonight has been fantastic.”

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DJ Tommy Byron (resident DJ at Digital nightclub) provided the tunes and event catering was supplied by the Ramside Luxury Hotel & Spa, who plated up a selection of tasty treats whilst guests sipped on Lanson champagne.

Flannels, one of the UK’s leading retailers, specialises in the latest contemporary men’s and women’s designer clothing. The new Sunderland store is spread over two floors, both with extensive areas dedicated to footwear, and feature an array of coveted brands including Kenzo, Jimmy Choo, Hugo Boss, Paul & Shark, McQ Alexander McQueen and Giuseppe Zanotti.

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Delighted Area Manager Jane Slattery said: “We have here the most premium and luxurious store in Sunderland, offering the very best in designer ladieswear, menswear, footwear and accessories.”

Sunderland marks the second opening for Flannels this year, following their launch into Plymouth in February. Flannels also have stores across the UK, in Liverpool, Manchester, Leeds, Birmingham, Nottingham and Cardiff.

Photography credit: Mark James at TakeThatPhoto

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